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The University of Cambridge was commissioned to undertake an economic analysis of the Wisbech travel to work area in order to help address the current and future challenges facing Wisbech and to maximise the opportunities available to the town and its surrounding area as set out in the Wisbech 2020 Vision.


The aims of the research were to:

  • Analyse the current economic profile of Wisbech travel to work area (TTWA);
  • Analyse the sectors of the local economy most likely to have potential for future employment growth and higher productivity levels under different macro-economic scenarios; and to
  • Make recommendations on ways to support a high value-added growth strategy.


Gemma Burgess

Sarah Monk

Chihiro Udagawa

Publication Date

1st May 2014