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New paper on using interactive theatre to explore marketplace exclusion is published

last modified Nov 23, 2017 03:51 PM

A paper by Gemma Burgess, Mihaela Keheman, Sue Moffat and Elizabeth Parsons has just been published in Qualitative Market Research.  Documentary theatre was used to explore the topical issue of marketplace exclusion in the UK. The authors explore this novel approach to market research, which reveals ways in which marketplace cultures can perpetuate social inequality. To read the paper, visit http://www.emeraldinsight.com/doi/full/10.1108/QMR-09-2016-0085 or download a copy from our website.