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Performative knowledge and marketplace exclusion

A paper by Gemma Burgess, Mihaela Keleman, Sue Moffat and Elizabeth Parsons has been published by Qualitative Market Research: An International Journal.

This article was published in Qualitative Market Research: An International Journal (ISSN 1325-9547) 2017, Volume 20, Issue 4, 486-511. It presents findings from interactive commentary theatre exploring marketplace exclusion in a deprived UK city. Three vignettes taken from the performance are used to explore the embodied and dialogical nature of performative knowledge production. Using theatre as a form of enquiry is a less traditional approach to market research, opening up fresh opportunities for critical consumer learning.


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November 2017